# RealtoCRM > RealtoCRM is an AI-powered real estate CRM platform for real estate agencies, brokers, and property managers worldwide. It combines lead management, WhatsApp automation, AI agents, property and transaction tracking, and MLS/portal listing synchronization in a single dashboard, with a companion mobile app for field agents. RealtoCRM is a business-to-business (B2B) platform — used by registered real estate organizations and independent agents, not individual consumers. Contact: hello@realtocrm.com, WhatsApp +977 98225 40076. ## Key Facts - Product: AI-first real estate CRM (web dashboard + mobile agent app) - Market: Real estate agencies, brokers, and property managers globally - Core features: lead/contact management, property listings, WhatsApp integration, AI agents, agent performance analytics, marketing tools, MLS/portal publishing - MLS Nepal integration: properties created in RealtoCRM with "Public Listed" enabled are automatically synchronized to MLS Nepal (mlsnepal.com), Nepal's property marketplace — one example of the platform's broader MLS/portal sync capability - Pricing: available at https://realtocrm.com/#pricing ## Guides - [Real Estate CRM: The Complete Guide](https://realtocrm.com/real-estate-crm): What a real estate CRM is, who needs one, and its core capabilities - [Best Real Estate CRM Software](https://realtocrm.com/best-real-estate-crm-software): Evaluation criteria for comparing real estate CRM vendors - [Real Estate CRM vs. Spreadsheets](https://realtocrm.com/real-estate-crm-vs-spreadsheets): Where spreadsheets break down for growing real estate teams - [WhatsApp CRM for Real Estate Agents](https://realtocrm.com/whatsapp-crm-for-real-estate-agents): Using WhatsApp as a connected CRM channel - [AI Agents for Real Estate](https://realtocrm.com/ai-agents-for-real-estate): What AI agents do in lead follow-up, feedback collection, and renewals - [Real Estate CRM for Brokers & Agencies](https://realtocrm.com/real-estate-crm-for-brokers-and-agencies): Lead assignment, agent performance, and multi-branch management - [Real Estate Lead Management Guide](https://realtocrm.com/real-estate-lead-management-guide): The full lead lifecycle from capture to conversion - [MLS & Property Portal Integration Guide](https://realtocrm.com/mls-integration-guide): How CRM-to-MLS/portal syncing works - [Real Estate CRM Features Checklist](https://realtocrm.com/real-estate-crm-features-checklist): 25 features to evaluate before buying - [How to Choose a Real Estate CRM](https://realtocrm.com/how-to-choose-a-real-estate-crm): Step-by-step vendor selection framework - [Real Estate Transaction Management Software](https://realtocrm.com/real-estate-transaction-management-software): Tracking a deal from lead to closing - [Real Estate CRM Pricing Guide](https://realtocrm.com/real-estate-crm-pricing-guide): How real estate CRM pricing is typically structured - [How to List Your Property on MLS Nepal Using RealtoCRM](https://realtocrm.com/mls-nepal-listing-guide): Step-by-step guide for registering, enabling public listings, and publishing properties to MLS Nepal ## Pages - [Homepage](https://realtocrm.com/): Product overview, features, AI agents, WhatsApp integration, pricing - [Brand Guide](https://realtocrm.com/brand/): Colors with hex codes, Inter typography, logo files and tone of voice - [Privacy Policy](https://realtocrm.com/privacy-policy): Data collection and handling practices - [Terms of Service](https://realtocrm.com/terms): Terms governing use of the platform ## Frequently Asked - What is a real estate CRM? Software built to manage leads, property listings, site visits, negotiations, and closings for real estate businesses — see https://realtocrm.com/real-estate-crm - Does RealtoCRM work outside Nepal? Yes — RealtoCRM's core CRM workflow (leads, properties, deals, AI agents, WhatsApp) is built for real estate teams anywhere; MLS Nepal sync is one specific integration among the platform's broader MLS/portal capabilities. - Do I need a RealtoCRM account to list on MLS Nepal? Yes, all MLS Nepal listings are managed through RealtoCRM. - Who can create listings? Property owners, agents, brokers, developers, and real estate agencies. - How do I make a property public on MLS Nepal? Enable "MLS Public Listing" in Settings and set "Public Listed = True" on the property before saving. ## Product - [Dashboard & analytics](https://realtocrm.com/product/dashboard-analytics/): Live KPIs, conversion funnel, agent leaderboard and business overview for real estate teams — in any currency, on web and mobile. - [Realto AI](https://realtocrm.com/product/realto-ai/): An AI assistant that watches every lead, visit, negotiation and rental, shows the evidence, and drafts the follow-up. You decide; nothing is sent automatically. - [Properties](https://realtocrm.com/product/properties/): Create, manage and share property listings — houses, apartments, land and commercial — with a guided wizard, media, documents, owners and public listing pages. - [Clients](https://realtocrm.com/product/clients/): A single profile for every buyer, seller, landlord and tenant, with preferences, history and linked leads, visits and deals. - [Tasks & calendar](https://realtocrm.com/product/tasks-calendar/): Prioritised tasks created by people, automation or AI, plus a calendar of visits, meetings and deadlines. - [Leads](https://realtocrm.com/product/leads/): Capture leads from WhatsApp, Instagram, Facebook, web, walk-ins and MLS, auto-assign them, match them to properties and follow them to close. - [Lead marketplace](https://realtocrm.com/product/lead-marketplace/): Share leads you can't serve with partner agencies and express interest in theirs — with control over who gets what. - [Site visits](https://realtocrm.com/product/site-visits/): Schedule property viewings and pre-listing visits on the web, confirm them in the agent app, and capture feedback automatically. - [Negotiations](https://realtocrm.com/product/negotiations/): Log every offer and counter-offer on one history that buyer, seller and agent can rely on — with an AI nudge when a negotiation stalls. - [Token agreements](https://realtocrm.com/product/agreements/): Capture token or advance (reservation) agreements with amount, validity and terms, then convert them to a deal in one click. - [Deals](https://realtocrm.com/product/deals/): Close sales and rentals with commission tracking, document checklists and renewals for expiring leases. - [Loan requests](https://realtocrm.com/product/loan-requests/): Capture and track buyer loan and mortgage requests alongside the deal, so financing never becomes a blind spot. - [Customer desk (omnichannel)](https://realtocrm.com/product/customer-desk/): One inbox for your customer conversations, with an AI agent that answers on WhatsApp, qualifies buyers, saves them to the CRM, books visits and hands off to humans. - [Campaigns & broadcasts](https://realtocrm.com/product/campaigns/): Build audiences from your CRM, write copy with AI, send multi-channel campaigns, and track delivery and replies. Plus push broadcasts to your agents. - [Automation rules](https://realtocrm.com/product/automation-rules/): Trigger WhatsApp, email or push messages from pipeline events — visit completed, offer received, agreement expiring — with approved variables. - [Social media](https://realtocrm.com/product/social-media/): Create, schedule and publish listing posts to Facebook, Instagram and X from inside your CRM. - [Data import](https://realtocrm.com/product/data-import/): Move leads and properties from spreadsheets and other systems into RealtoCRM with AI column mapping, value normalisation and reusable templates. - [Live tracking & attendance](https://realtocrm.com/product/agent-tracking/): See field agents on a live map, replay their day, and record attendance and field activity automatically. - [Roles & permissions](https://realtocrm.com/product/roles-permissions/): Custom roles per module and action, plan-aware permissions, branch data segmentation and a full audit trail. - [Branches & staff](https://realtocrm.com/product/branches-staff/): Manage branches, admin users, agents, devices and offboarding for multi-office real estate teams. - [Integrations](https://realtocrm.com/product/integrations/): Connect WhatsApp Business, Facebook, Instagram, X, email and SMS to your CRM, with an activity log of everything that flows through. - [MCP & AI assistants](https://realtocrm.com/product/mcp/): Create secure MCP connections so your own AI assistant can search, read and update your CRM — with the same permissions as you and a full audit trail. - [Plans & global setup](https://realtocrm.com/product/plans-global/): Free, Basic, Professional and Enterprise plans with multi-currency, any timezone and locale, tenant isolation and white-label options. - [Realto agent app](https://realtocrm.com/mobile-app/): The Realto agent app puts leads, properties, visits, negotiations, agreements, deals, tasks, tracking and Realto AI in every agent's pocket. ## Stories - [A buyer messaged at 11 pm. Nobody replied.](https://realtocrm.com/stories/the-lead-that-almost-got-away/): A buyer messages at 11 pm. Realto's AI desk answers, qualifies, saves the lead and books a viewing — and the agent joins the next morning already knowing her. See how it works. - [Monday, 9 am. Two hundred open leads. Which one first?](https://realtocrm.com/stories/monday-morning-two-hundred-open-leads/): Realto AI watches every lead, visit, negotiation and rental, shows the evidence, and drafts the follow-up. You decide — nothing is sent without you. See a Monday with Realto AI. - [Wednesday, 2 pm. You find out where your agent is when the client calls to ask.](https://realtocrm.com/stories/where-is-my-team/): See your field agents in real time while they're on duty, record attendance automatically and replay the day — with privacy built in. The story of a team Maya can finally see. - [Thursday. The offer went quiet. The token expired. Nobody noticed.](https://realtocrm.com/stories/the-deal-that-fell-through-the-cracks/): A stalled offer, an expiring token, a deal nobody chased. See how Realto keeps negotiations, token agreements and deals moving — with nudges at the right moment. - [Friday. Five spreadsheets, three WhatsApp groups — and the one number you need is in none of them.](https://realtocrm.com/stories/from-spreadsheets-to-one-system/): Five spreadsheets, three WhatsApp groups. See how Realto's AI-assisted import maps your Excel and CSV columns, cleans values and brings your leads and properties into one CRM. - [A tenant moved out on the 1st. Nobody knew the lease was ending.](https://realtocrm.com/stories/the-lease-nobody-renewed/): A lease ends and nobody noticed. See how Realto surfaces expiring rentals, prompts the renewal conversation and lets you extend a lease in a tap. - [Three offices. Three currencies. One owner trying to see them all.](https://realtocrm.com/stories/three-offices-one-company/): Run several offices from one CRM: branches with their own teams, role-based access, an audit trail, multiple currencies and one company-wide dashboard. - [Sunday night. One question about the business — and nobody to ask.](https://realtocrm.com/stories/ask-your-crm-anything/): Connect your own AI assistant to RealtoCRM with a secure MCP connection. Ask about leases, leads or deals — and have it create tasks — under your permissions, with an audit trail. - [A quiet month. Everyone is busy — and nobody is marketing.](https://realtocrm.com/stories/a-quiet-month/): Reach buyers on WhatsApp, email and SMS, write copy with AI, post listings to Facebook, Instagram and X, and pass on leads you can't serve. See how Realto helps fill a quiet pipeline. ## Pricing - [Pricing](https://realtocrm.com/pricing/): Free CRM module; Marketing, AI Chat, Agent Management and Staff Management arrive with Pro and Enterprise (coming soon). ## Who it's for - [Agencies & brokerages](https://realtocrm.com/for/agencies/): One place for your agency's leads, listings, clients, agents and staff — with an AI assistant that makes sure no enquiry or deal slips, and an app for your field team. - [Solo agents](https://realtocrm.com/for/solo-agents/): A one-person business with the follow-up of a team: an AI desk that answers on WhatsApp, a short list of who to call today, and everything in your pocket. - [Multi-branch companies](https://realtocrm.com/for/multi-branch/): Run several offices from one CRM: branches with their own teams, role-based access, an audit trail, multiple currencies and a company-wide dashboard. - [Property managers & rentals](https://realtocrm.com/for/property-managers/): Rentals, renewals and tenants in one place — with prompts weeks before a lease ends, tasks with owners, and a tap to extend.