For owners and marketing leads
A quiet month. Everyone is busy — and nobody is marketing.
This is the story of Maya's slowest month — and a small, steady rhythm of outreach that doesn't depend on someone finding the time.
The way it usually goes
- Marketing happens when there's a gap — which is exactly when nobody has the time.
- Writing the message takes longer than sending it, so it doesn't get sent.
- Leads you can't serve are simply dropped.
The story
Monday — Start with the people you want to reach.
Your own CRM, put to work. Maya builds an audience from her CRM data — active buyers in Lisbon, say — so the message goes to people who've told her what they want.
Monday — AI writes the first draft.
From blank page to ready in seconds. Realto drafts the campaign copy for the channel she chooses — WhatsApp, email or SMS. Maya edits, schedules, and decides when it goes.
Tuesday — Send, then watch it land.
She sees what worked. Sent, read and replies for every campaign, in one place. WhatsApp replies land in the Customer Desk, ready for her team — or the AI desk, if it's switched on.
Wednesday — Listings go where people already look.
Post once, schedule the rest. From a property, Maya composes a post and sends it to Facebook, Instagram and X — now or scheduled — and sees which posts went live.
Thursday — Leads you can't serve become referrals.
Nothing wasted. A seller in the Algarve is outside Northwind's patch. Maya shares the lead with the network, and a partner agency can express interest. Closed leads can't be shared, and she stays in control of who takes it.
What changes for your company
- Targeted campaigns on WhatsApp, email and SMS, with AI-written first drafts.
- Delivery, reads and replies visible per campaign.
- Listings posted to Facebook, Instagram and X, now or scheduled.
- Leads you can't serve shared with partner agencies.
Questions you might have
Does AI send my campaigns?
No. AI drafts the copy; you review, schedule and send. Nothing goes out unless your team decides it should.
Which channels and social platforms are supported?
Campaigns run on WhatsApp, email and SMS. Social posts go to Facebook, Instagram and X.
Which plans include these?
Campaigns, social media and integrations are part of the Marketing module, planned for the Pro and Enterprise plans (coming soon).